Air New Zealand’s “Bare Essentials” in-flight safety video, featuring airline staff wearing nothing but body paint, which is part of their new advertising campaign, covered by the NYT here. (Safe work, thanks to strategically placed seatbelts and life jackets.) The actual ad, featuring more body-painted workers, is here.
The Air New Zealand staff members did not receive extra pay, just increased exposure.
Quite.
I like this. It’s an obvious “sex sells” approach to making people pay attention, but that’s ok: what the market demands, the market must get. That said, where I completely ignore all other safety videos on planes, this one proved similarly uninformative, because I spent the whole time keeping a careful eye out for exposed genitalia. That’s just the kind of guy I am. Hope your planes don’t crash, Air New Zealand, because everyone will be too busy masturbating to find their oxygen masks.
(via Metafilter)
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